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Underbanked Market Data

National Survey of Unbanked and Underbanked Households - The Federal Deposit Insurance Corporation (FDIC) first commissioned this study as a January 2009 special supplement to the U.S. Census Bureau's Current Population Survey. It has since been undertaken every two years. The study provides key data on the number of U.S. households that are unbanked and underbanked. It also includes demographic characteristics and reasons individuals gave for not having bank accounts and for using nontraditional financial services.

CFSI in Brief on the Underbanked Consumer Study Fact Sheet - This fact sheet summarizes a 2008 study conducted by the Center for Financial Services Innovation (CFSI), a consulting firm that advises banks about financial services for underbanked consumers. The study’s participants provided information on their use of traditional and nontraditional financial services, products, and institutions. CFSI then analyzed the attitudes, behaviors, and experiences of consumers identified as underbanked and unbanked. The study is proprietary and only available for sale by CFSI.

CFSI Underbanked Market Sizing Study - This annual underbanked market sizing brief encompasses many financial product types utilized by millions of underbanked consumers in the U.S.

CFSI U.S. Financial Diaries - In this project, CFSI and its partners track 300 families in four geographic regions in the U.S. over 16 months and collect highly detailed data on household financial activity.

Fees and the Unbanked: State Data at a Glance - This interactive map is published by the Pew Charitable Trusts, a nonprofit group, and shows state-by-state data on the underbanked population. The map also shows how much it costs a bank account holder to maintain a checking account.